Branding system designed for Kopi Luwak: the world’s most expensive coffee. Kopi Luwak coffee is produced from coffee cherries that have been eaten and partially digested by a small cat called a Civet. The resulting bean is less bitter and more delicately flavored. KOPI is a concept, pop-up café that sells this special variety of coffee from unadvertised locations for brief periods of time. The brand creates a game-like dynamic that entices coffee connoisseurs to seek them out.
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